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 Wear You’re Always Welcome

In the East or South Bay? Stop by her Pleasanton or Los Gatos locations, where you’ll always feel at home. In addition to a welcoming abode, Missy’s mission is not just to show you what to wear but also how to wear it—a number of different ways and often utilizing what’s already in your closet. “I’m not just selling the item,” she assures. “I’m selling the look.” Whether you’re seeking the perfect addition to your wardrobe, inspiration for rocking the latest trends, or simply a stylish sojourn, Prim (and Prim Pop for your littles!) is your destination. 

PRIM - Los Gatos
40 N Santa Cruz Avenue
Los Gatos, CA 95030
(408) 402-3050

PRIM - Pleasanton
520 Main Street
Pleasanton, CA 94566
(925) 399-5648

PRIM - Santa Barbara (holiday pop-up)
714 State Street
Santa Barbara, CA 93101
(925) 478-1579

PRIM POP (children's boutique)
560 Main Street
Pleasanton, CA 94566
(925) 223-6601

Career Inquiries 
Interested in joining our team? Email us at with your work experience, plus why you think you'd be a great fit. Attach your resume, and include "Career Candidate" in the subject line. Bonus points for telling us a fun (and stylish!) fact about yourself. We'll get back you if we have any open positions or keep you on file until we do. 

Press Inquiries
Curious about collaborating or featuring PRIM? Email with some information about your outlet and following, and we'll swipe reply if it's a match! 

Customer Service
For all other questions or concerns, please fill out the below form and we'll respond as soon as we can.

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