PRIM and PRIM POP owner Marissa Ringman wears many hats. Traveling coast to coast, she pulled experience visual merchandising at Express, styling at Nordstrom, managing at Free People, and even designing her own jewelry line before finding her home in Pleasanton: at the iconic Prim boutique, which she purchased in 2013. Since then, the brand has evolved to mirror Missy’s free-spirited style—and soul.
Personal style: bohemian, rocker, chic
Spirit animal: Rocky Barnes
Best fashion advice: “Whoever said you shouldn’t wear too many accessories—Coco Chanel—she lied.”
Will always splurge on: shoes and accessories
Can’t live without: high-waisted, distressed, cutoff shorts; leather jacket; neutral bootie with low heel; tons of accessories; confidence
Personal style: casual, California girl, experimental—"My style is always changing; I wear what I feel great in, even if its out of my comfort zone."
Style icons: "I love Blake Lively's style. Rarely does she wear an outfit that I wouldn't love to put on and rock for the day. She always looks effortlessly beautiful in everything she wears."
Best fashion advice: "'Never underestimate the power of a good outfit on a bad day.' I can be having the worst day, but if I love what I'm wearing, I feel confident no matter what else is going on."
Will always splurge on: "Shoes! I love a great pair of booties—especially Freebirds—because of how versatile they can be."
Can't live without: comfortable and flattering jeans; basic tops (to wear casually or dress up with a leather jacket); a timeless LBD