Use #PRIMbabes for the chance to be featured!

Wine Not? Join Us for #PRIMSundaySips!

Posted on 22 September 2017

We know firsthand how well fashion pairs with wine. If you were in Los Gatos last weekend, you may have noticed we were closed. While we enjoy working like a boss seven days a week, we took a much-needed day of rest. And it's not just because we were wiped out from our end-of-summer SALE in all three stores the day before. The PRIM brand is about more than selling clothes; it's also about connecting with our community, supporting other women, and making time for family. When we realized we could do all of the above while wine-tasting, the decision to close up shop for the day was a no-brainer. 

For our second #PRIMSundaySips, we ventured to BoaVentura Winery, the most charming, boho-chic winery in Livermore and home to the Caires family. On their 5-acre property, you will find a barn-turned-tasting room, complete with rustic, repurposed furnishings reminiscent of our own store interiors. 

The PRIM babes, along with Arrow Jewelry Designs artist Tanya Moreau, set-up shop for the event. The family (and dog!)-friendly venue boasts a Bacci ball court, chicken coup, and romantic outdoor seating beneath shady trees during the day—twinkling lights at dusk. If you're lucky like we were this past Sunday, you may even get a surprise dance performance from the Caires' littles! We loved the under-the-radar venue so much, we will be hosting our third #PRIMSundaySips there on October 8th. So if you weren't able to attend, mark your calendars because this one you don't want to miss! We will again be offering an Arrow trunk show and exclusive discounts, plus live music and more.

If you can't wait until then, come on down to our Los Gatos location this Saturday for Eat Drink Los Gatos! Downtown will be transformed into a wine walk, complete with local restaurant food booths, live music, and of course shopping! We will be offering major savings on layering essentials: The more you buy, the more you save! You can purchase wristbands for the event here. Hope to see you there! 
XO PRIM babes, 

More Posts


Leave a comment

All blog comments are checked prior to publishing

Search our store