PRIM POP Launches Rylee + Cru

Posted on 28 August 2016

I am thrilled to welcome Rylee + Cru to the PRIM POP family! When researching children's brands to carry, the brand had everything on my checklist: handmade, high-quality pieces that get better with every wash, complementary colors and patterns you can mix and match, and minimalist, gender-fluid styles siblings can share (and wear on-the-grow!)—all while maintaining the boho vibe PRIM and POP are known for.

Illustrator Kelli Murray translates her whimsical designs into understated prints and clean lines, boasting a vintage yet modern look and feel. Scroll through the lookbook above, and shop the freshman collection here, before it's gone. 

XO PRIM babes (and littles), 


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