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Join the Fashion Revolution: Shop Ethical for Earth Week

Posted on 22 April 2018

Happy Earth Day, PRIM babes! 

But for us, Earth Day isn't just something we think about one day a year. We celebrate all month—and year—long. 

In addition to being kind to Mother Earth, today is the start of Fashion Revolution Week. Remember how we told you about that horrific collapse at Rana Plaza, when more than a thousand underpaid garment workers, working in inhumane conditions, were killed? That was five years ago. 

Fashion Revolution Week calls for us to wear our clothes inside out, to ask, "Who made my clothes?" At PRIM, you don't have to because we pride ourselves in stocking ethical brands that produce locally-made and sustainably-sourced apparel. 

Teeki, for instance, offers activewear made from recycled water bottles, so that more plastic doesn't end up in our oceans. Starting today, we're offering 30% to 50% OFF all Teeki items, for a limited time. 

Our denim is also ethically made: Fidelity sources luxurious fabrics from Italy and Asia, then produces its jeans responsibly in Los Angeles. We're also proud to introduce Unpublished, another LA-made brand that boasts an exclusive, eco-conscious style: the Margaux Cropped Demi Flares, made from recycled plastic—and available in stores! 

This week, we're helping you make your footprint a little greener: recycle your old jeans to save on our new, Earth Day–approved styles. We'll donate your used pairs to Crossing the Jordan, which helps women and children transform their lives with long-term housing, employment opportunities, health and wellness workshops and more. We'll also give you up to 20% OFF our new, socially-conscious denim styles:

We're also reducing our footprint by starting a Community Board in each store: Instead of wasting paper by printing out these flyers, be on the lookout for our upcoming events on the board that you can snap a photo of. 

Join the revolution by shopping small—and sustainable—this week and all year long. 


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