Introducing PRIM luxe, a New Way to Shop

Posted on 23 October 2017

The other day, I was driving by a McDonald’s, when I noticed they now have curb-side pickup. Curb-side pickup?! I thought to myself. Are we really so lazy we need curb-side pickup AND a drive-thru? But that’s when it dawned on me: convenience is key in the age we’re living in.

Now, say what you will about McDonald’s, but you can’t deny that they give their customers what they want. Shopping is evolving. We love it when you visit our stores, where we strive be the “Ritz of retail” by making you feel welcome in our home and more like you’re shopping with friends. But we also understand how busy you are. This is the first year I'm not opening another location, and customers always ask when and where I’m opening up my next storefront. Maybe someday we will, but we believe that the future lies in convenience. We’re exploring a new way to shop: by bringing the in-store experience straight to your doorstep. We are finally unveiling the passion project we’ve been dreaming up all year long—just in time for your holiday shopping and wish lists!

PRIM luxe is a monthly subscription box unlike any other. We’ve listened to our customers. We’ve heard what you like and dislike about similar services, and what you’re longing for in general. Other stylists don’t listen to your needs. They send you items you would never wear or pieces that are outside your price range. But with PRIM luxe, we offer convenience plus our same boutique feeling and attention to detail. We take the time and care to give each client a premium experience, and we never put more on our plate than we can handle. Because we still want you to feel like you’re shopping with friends! In a way, we’ve already started PRIM luxe boxes with our customers that have moved away. We send them care packages with new arrivals that we know they’ll love because we know them (and their need for a regular PRIM dose!) inside and out.

Imagine this one a bit like you’re favorite dating app. (Okay, let’s be real, no one has a favorite dating app. They’re all pretty awful. But hear us out.) First, you take a thorough (yet fun!) Style Questionnaire, so we can get to know exactly what you like and dislike. Then, we match you up with a PRIM babe, who will become your personal stylist (aka new best friend). Seriously, our stylists are there for you 100% of the way, 24/7. Enjoy open communication any way you like (call, text, email, Zoom) without hesitation or restriction to ensure she’s finding styles that are the perfect fit—for your body, aesthetic and budget. The best part is you get the in-store service on your time, plus the latest arrivals we’re most excited about about delivered to you personally. It’s a match made in fashion heaven!

But wait, it gets better: There is no commitment necessary! Each PRIM luxe subscriber will pay the shipping, as well as a $30 styling fee, which is applied to the cost of the items you keep. You have 10 days to return* any items you don’t love. And you don’t have to limit the box to just items for your own wardrobe. With the holidays right around the corner, we’ll help you find something special for everyone on your list. So you can skip the stress of holiday shopping, and let us do the work for you!

Our first love will always be serving you in stores. However, we are excited about expanding the PRIM family to offer a service that fits our customers’ needs. PRIM luxe is launching next month, but you space is limited: Secure your spot—plus an exclusive 10% OFF discount—by taking the Style Questionnaire! (Click here now, or email us at

XO PRIM babes, 


P.S. *We don't want you to miss out on swapping sizes, so the earlier the return the better. We are aware that weather might cause delays, so we will make exceptions on a case-by-case basis.

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