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Lucky YOU: This Month is Packed with Fashion (& Fun!)

Posted on 27 February 2018

Helloooo, March! 

No offense to January, but this is the month we really start to come alive. As you may recall, the PRIM tribe didn't set New Year's resolutions this year; instead, spring tends to feel like the time of new beginnings, our time to shine. It's also the start of festival season, when we start blossoming into our carefree, happy selves—frolicking under the sun and to the beat of our own drums. While the men in your life are distracted with their March Madness brackets, we're keeping the self-care ball rolling with even more festivities to celebrate The Year of YOU

March 8th: Reveal Party *special date*
No Reveal Party this week, but don't worry! We have a festival-themed one next Thursday. (Note: When the first of the month falls mid-week, our Reveal Parties will be held on the second Thursday of the month.) If you stop by and spend $100 or more, you will earn a raffle ticket to win an invitation to...

March 18th: Private PRIM Party at Reinstein Ranch 
Party with PRIM at our exclusive Customer Appreciation event, where we'll be unveiling our first-ever bridal collection! Festival and wedding seasons will merge at this formal, invitation-only dinner and fashion show. Our clients have become a part of our family, and each year so each year I try to host a party for them. There was so much to celebrate this year that I wanted to create an extra special experience to share with you. In addition to my birthday, this month marks five years since I acquired PRIM. To look back and see how far we have come is pretty overwhelming—in a good way! I've always be interested in expanding into bridal, and I was inspired by nontraditional brides, not to mention bridesmaid dress horror stories. Again, shop this month's Reveal Party in any of our three stores—or online March 1st thru 8th—for your chance to be a part of this magical night. 

March 24th: Annual P-town Backyard SALE
It's that time of year! We're clearing our racks, and pricing items as low as $5! Also, back by popular demand: a rack of one-of-a-kind Vintage PRIM finds. I already did some spring cleaning in my own closet and will be offering many of my beloved designer pieces for a fraction of the cost. In addition to major markdowns, we'll also be offering exclusive pieces from our vendors, sample sizes used in our infamous photo shoot and more. PLUS your favorite taco guy will be catering from 12 to 2pm. 

Make this month all about YOU, and join us for these can't-miss events! Hope to see you there! 
XO PRIM babes, 

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