Here Comes the PRIM Bride

Posted on 30 May 2018

Special thanks to the following vendors that helped my dream wedding become a reality: Alicia Diaz (makeup), Julie Dachauer (hair), Kristen Forbes of Redeemed Productions (videography), Jake & Necia (photography) and Jessica Dixon (florist)

Long before Keira Knightley infamously re-wore her Chanel tulle mini dress for her wedding day, I dreamt of a nontraditional wedding in which my bridesmaids and I would love our dresses enough to wear again and again. I brought that vision to life at my own wedding, and now, three years later, I’m making that a reality for my beloved customers by launching an affordable bridal collection.

Ever since I met my husband Scott, he has been encouraging me to follow my dreams. When they came true, both marrying him and owning my own business, it became my mission to empower other women, starting with their wardrobes. It is my intention to help my customers feel beautiful—and comfortable—in their own skin. PRIM proves that comfort doesn’t have to sacrifice style. In fact, the two can be synonymous. To me, there is nothing more beautiful than a woman who’s comfortable in her own skin, especially on her big day.

I’m not what you’d call a traditional bride. While planning my wedding, I became so overwhelmed with how much everything cost (land alone was priced at $20,000!). Around this time, I was also getting ready to open my second store location, and I almost gave up wedding planning altogether in favor of eloping. Luckily, it all came together somehow. I want to share our story to help brides figure out where to invest their money and where they can budget. I’ll admit, I spent way too much on my dress. I can speak from experience when I say I wish I saved a little more in that department. Still, I helped my bridesmaids, my sister and Scott’s three daughters, choose nontraditional, non-matching styles they loved and could wear again. And now I carry lines in my store that I wish I had know about—both for them and me!

Three years ago, Scott and I wed at Santa Margarita Ranch in Central California. I fell in love with the rustic venue, from the rolling hills to the cows and wildlife to the history. I knew it was the perfect backdrop for the bohemian-inspired wedding I was dreaming of. Since it was a destination wedding and our family would be traveling to San Luis Obispo, we made travel our theme. Instead of table numbers, we named the tables different places Scott and I have traveled to. To save money, we had a lot of DIY accents, including framed pictures of us on the trips, chalkboards, handmade place settings, burlap gift bags and vintage luggage—a similar aesthetic to what you’d experience in my stores!

My favorite memory is when it came time to walk down the aisle. It had been raining all day, and, even though that normally would have stressed me out, I remember feeling a sense of peace and calm. As soon as they opened the barn doors for me to walk down towards my groom, the rain stopped and sun came out. It was beyond magical! I wished I could bottle up that exact feeling: pure bliss. My advice for brides-to-be is to enjoy every moment of planning. It doesn’t matter if you’re having a huge wedding with all the bells and whistles or a small intimate gathering; make each of those moments and decisions special, as they, too, are part of your big day!


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