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Help Us Help Our NorCal Neighbors

Posted on 12 October 2017

You may have noticed I've been more quiet on social media than usual. The truth is I've been depressed—not in a dramatic, exaggerated way but in a truly heavy-hearted way. This past month has been one of my hardest to date. 

A couple of weeks ago, my (furry) baby boy Bauer passed away unexpectedly. He had diabetes, however he was on insulin twice a day and I thought I had a lot more time with him. I came home to my dog mid-seizure, rushed him to the hospital and ultimately had to let him go so he wouldn't suffer any longer. 

A couple days later, I woke up to the news of the horrific shooting in Las Vegas. That already hit too close to home, and then this week we were hit with the devastating wildfires—practically in our backyard. 

Not only is Napa a go-to day trip for wine-lovers like the PRIM babes and me, many dear friends of mine live in the area as well. One friend is also a boutique owner, Allison In Wine Country, and now she no longer has that source of income. The good news is is that her store and home were not hit, however her and her family, including a new baby, are staying in a hotel indefinitely, while countless others remain homeless.

Another friend in Santa Rosa, Michelle, lost everything. This is a client of mine with insane taste—one of the reasons I love her so much is because she's a fashion lover like me, and I fawn over all her vintage finds. My girls and I are always saying how killer her unique style is (and closet must be). Her and her family are safe, but they lost everything. They have nothing to go back to: no coveted items from her closet, no everyday essentials, no personal belongings or memorabilia accrued over time, no comforts from home, no home. Another customer shared a similar story about a family friend, whose Go Fund Me you can donate to directly here

It's been difficult for me to get out of bed, let alone think about posting and promoting the new arrivals we have in stores—no matter how amazing our product is. I am sick with grief, and the last thing on my mind is making a sale. Instead, I am asking my customers, family and friends for help in helping our neighbors: 

This weekend, I will be accepting donations to help those affected in Northern California. I will be contributing a lot of apparel and unworn merchandise, and we have already collected a ton of toothbrushes and toothpaste. However, there is still a lot we can add to these PRIM packs: personal hygiene products, including shampoo, conditioner, and other toiletries; linens and towels; nonperishable food, utensils and can openers; even tents and sleeping bags. 

You can bring these types of items to both PRIM locations as well as PRIM POP, now thru Monday. Thank you in advance for your support. #WeGotThis

XO PRIM babes, 


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1 comment

  • Michelle Harris: October 24, 2017

    I just read this?. Missy you are so amazing. I love you and Prim SO much. I will never forget what you did for me❤️

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