We are passionate about the environment and committed to increasing our environmental efforts. We've accepted the Plastic-Free July challenge, and are challenging you to do the same!
LOVE NOTES
Take The Plastic-Free Pledge With Us This Month
Posted on July 09 2018
We are passionate about the environment and committed to increasing our environmental efforts. We've accepted the Plastic-Free July challenge, and are challenging you to do the same!
We're Celebrating Independence All Month Long
Posted on July 03 2018
Whatever freedom means to you, we're celebrating it all month long.
Summer Yoga + Wellness Tips
Posted on June 26 2018
Join us this Sunday for a yoga workout and the launch of All Fenix Fall 2018 (plus summer SALE!).
June is Mental Health Month at PRIM
Posted on June 19 2018
We're still raising money for Crisis Text Line—and awareness for all the people that may be suffering silently.
4 Wedding-Planning Tips to Save Yourself Money (and Stress)
Posted on June 11 2018
Spoiler alert: We can help with almost all of it!
Here Comes the PRIM Bride
Posted on May 30 2018
The inspiration behind PRIM's latest launch into bridal attire.
Join the Fashion Revolution: Shop Ethical for Earth Week
Posted on April 22 2018
Join the revolution by shopping small—and sustainable—this week and all year long.
#StoryTime: Book & Craft for April 14th
Posted on April 14 2018
Join us tomorrow as we read the story about two bored badgers that try to help their mother out with the chore.
Mark Your Calendars: #PRIMfest2018 is Coming Soon
Posted on April 04 2018
As much as we love romping around the desert, we decided to bring the festival to us: Join us for our second annual #PRIMfest event on May 19, 2018!
Lucky YOU: This Month is Packed with Fashion (& Fun!)
Posted on February 27 2018
While the men in your life are distracted with their March Madness brackets, we're keeping the self-care ball rolling with even more festivities to celebrate The Year of YOU
#StoryTime: Book & Craft for February 17th
Posted on February 16 2018
This weekend, we'll be reading "Isabella Girl in Charge" by Jennifer Fosberry to celebrate Presidents' Day—and inspire some girl power in all our future leaders!
How To Pamper Yourself This Valentine's Day
Posted on February 12 2018
We’re treating you to a night of pampering to get you ready for your Valentine’s—or GALentine’s—Day plans!
#StoryTime: Book & Craft for February 10th
Posted on February 11 2018
In case you couldn't make it to today's Story Time, here's a look at the festive book we read plus instructions for the craft that will love on long after Valentine's Day!
#StoryTime: Book & Craft for February 3rd
Posted on February 02 2018
We're so excited to celebrate the month of love that we're kicking off tomorrow's Story Time with a festive Valentine's Day book.
A Sneak Peek at This Saturday's #StoryTime Book & Craft
Posted on January 24 2018
We also know the struggle to shop with a toddler is REAL. So, we came up with a solution: #StoryTime at PRIM POP every Saturday!
Why We're Not Setting Resolutions This Year
Posted on January 09 2018
Happy New Year, PRIM babes! Read on for our intentions, then join us at the end of the month to kick off The Year of YOU.
12 Days of PRIM Babes: Missy's Big Reveal!
Posted on December 23 2017
My PRIM babes have turned the tables on me. You’ve read what they love most about working for PRIM, and now it’s my turn to answer their questions. BUT FIRST, the big reveal! TOMORROW, I will be offering (drumroll please)...
12 Days of PRIM Babes
Posted on December 12 2017
To celebrate the holidays and our upcoming 5-year anniversary, we're offering a special gift with you every day until Christmas.
What We're (Most) Thankful For This Year
Posted on November 22 2017
From loyal customers that help fuel our dreams to our amazing #PRIMtribe, we are filled with love and gratitude that we get to do what we love every day. So bear with us as we count down what we’re most thankful for this year.
Designer + Vintage = Our New Handbag Obsession
Posted on November 08 2017
I am just as obsessed with designer pieces as I am with vintage finds, and, as a former (and occasional) jewelry designer, I especially love and respect anything handmade. Recently, I stumbled upon a new brand that caught my attention by combining all of these ingredients.
A PRIM Babe's Guide to Denim
Posted on October 30 2017
We guarantee we have a pair of jeans that fits both your body and budget.
Introducing PRIM luxe, a New Way to Shop
Posted on October 23 2017
We are finally unveiling the passion project we’ve been dreaming up all year long—just in time for your holiday shopping and wish lists!
A PRIM Babe's Guide to Yoga (and Essential Oils!)
Posted on October 18 2017
I remember my first encounter with essential oils vividly. It was my first day living i...
Help Us Help Our NorCal Neighbors
Posted on October 12 2017
1 Comments
This weekend, I will be accepting donations to help those affected by wildfires in Northern California.
Wine Not? Join Us for #PRIMSundaySips!
Posted on September 22 2017
The PRIM brand is about more than selling clothes; it's also about connecting with our community, supporting other women, and making time for family.
Girl Crush of the Month: Staci Greenbaum
Posted on September 21 2017
Staci Greenbaum is responsible for dressing the powerful women on Broad City, Odd Mom Out and Difficult People. Find out how the new mom balances work and family in style.
The PRIM Guide to Fall Fitness
Posted on August 28 2017
Plus how to WIN A FREE PAIR of our favorite All Fenix printed leggings.
What is a Transitional Wardrobe?
Posted on August 25 2017
10 must-have pieces to carry you into the new season, plus summer-to-fall styling tips.
Sneak Peek: What Went Down on our LA Buying Trip
Posted on August 14 2017
It’s all about you. Customers and friends often ask me how I select which brands to carry, and the answer starts with them.
10 Ways to Beat the Heat this Summer
Posted on August 01 2017
Find our our top ten cures for summertime sadness.
10 Reasons Why We Love Our Denim
Posted on July 25 2017
Learn about our surprisingly-affordable, premium denim lines—for us and our littles.
Forever 21 vs. Forever
Posted on July 17 2017
1 Comments
Here's the real reason why our prices have gone up.
How to Wear White *After* Labor Day
Posted on September 09 2016
White not? Break all the rules with staples that transcend seasons.
Event Recap: Freebird Fashion Show
Posted on August 22 2016
Get an inside look at PRIM's first fashion show—plus shop the latest Freebird footwear styles for Fall 2016.
PRIM POP Named "Best of the East Bay"
Posted on August 11 2016
PRIM POP is recognized as the best new kids' shop for trendy threads by Diablo Magazine.
Show your Team Spirit with our Made-in-the-USA Picks
Posted on August 09 2016
We're always championing American-made brands—go for the gold with our latest assortment.
Letter from your Fearless Fashion Leader
Posted on July 21 2016
2 Comments
The wait for ILOVEPRIM.com is over!
Showing items 1-39 of 39.