LOVE NOTES

Take The Plastic-Free Pledge With Us This Month

Posted on July 09 2018

We are passionate about the environment and committed to increasing our environmental efforts. We've accepted the Plastic-Free July challenge, and are challenging you to do the same!

Tags: eco-conscious eco-friendly plastic free S'Well sustainable sustainable style

We're Celebrating Independence All Month Long

Posted on July 03 2018

Whatever freedom means to you, we're celebrating it all month long.

Tags: blue fourth of july freedom independence independence day red Summer summer sale white

Summer Yoga + Wellness Tips

Posted on June 26 2018

Join us this Sunday for a yoga workout and the launch of All Fenix Fall 2018 (plus summer SALE!).

Tags: all fenix fitness mental health self-care summer summer solstice workout yoga

June is Mental Health Month at PRIM

Posted on June 19 2018

We're still raising money for Crisis Text Line—and awareness for all the people that may be suffering silently.

Tags: backyard sale crisis text line donation fundraiser mental health suicide prevention wellness

4 Wedding-Planning Tips to Save Yourself Money (and Stress)

Posted on June 11 2018

Spoiler alert: We can help with almost all of it!

Tags: bridal bridesmaids dress nontraditional PRIM bride secret garden venue wedding wedding gown wedding planning

Here Comes the PRIM Bride

Posted on May 30 2018

The inspiration behind PRIM's latest launch into bridal attire.

Tags: bridal bridesmaids dress launch new arrivals nontraditional PRIM bride wedding wedding gown

Join the Fashion Revolution: Shop Ethical for Earth Week

Posted on April 22 2018

Join the revolution by shopping small—and sustainable—this week and all year long.

Tags: denim Earth Day eco-friendly Fidelity shop small sustainable sustainable style Teeki Unpublished

#StoryTime: Book & Craft for April 14th

Posted on April 14 2018

Join us tomorrow as we read the story about two bored badgers that try to help their mother out with the chore.

Tags: family kid-friendly kids littles mommy and me PRIM POP story time

Mark Your Calendars: #PRIMfest2018 is Coming Soon

Posted on April 04 2018

As much as we love romping around the desert, we decided to bring the festival to us: Join us for our second annual #PRIMfest event on May 19, 2018!

Tags: backyard event festival live music Pleasanton PRIMfest secret garden

Lucky YOU: This Month is Packed with Fashion (& Fun!)

Posted on February 27 2018

While the men in your life are distracted with their March Madness brackets, we're keeping the self-care ball rolling with even more festivities to celebrate The Year of YOU

Tags: anniversary backyard sale boho bridal festival launch reveal party sale

#StoryTime: Book & Craft for February 17th

Posted on February 16 2018

This weekend, we'll be reading "Isabella Girl in Charge" by Jennifer Fosberry to celebrate Presidents' Day—and inspire some girl power in all our future leaders!

Tags: children's family kids littles PRIM POP story time

How To Pamper Yourself This Valentine's Day

Posted on February 12 2018

We’re treating you to a night of pampering to get you ready for your Valentine’s—or GALentine’s—Day plans!

#StoryTime: Book & Craft for February 10th

Posted on February 11 2018

In case you couldn't make it to today's Story Time, here's a look at the festive book we read plus instructions for the craft that will love on long after Valentine's Day!

Tags: children's family kids littles PRIM POP story time Valentine's Day

#StoryTime: Book & Craft for February 3rd

Posted on February 02 2018

We're so excited to celebrate the month of love that we're kicking off tomorrow's Story Time with a festive Valentine's Day book.

A Sneak Peek at This Saturday's #StoryTime Book & Craft

Posted on January 24 2018

We also know the struggle to shop with a toddler is REAL. So, we came up with a solution: #StoryTime at PRIM POP every Saturday!

Why We're Not Setting Resolutions This Year

Posted on January 09 2018

Happy New Year, PRIM babes! Read on for our intentions, then join us at the end of the month to kick off The Year of YOU.

Tags: 2018 Arrow Jewelry Designs beauty & baubles new year wardrobe

12 Days of PRIM Babes: Missy's Big Reveal!

Posted on December 23 2017

My PRIM babes have turned the tables on me. You’ve read what they love most about working for PRIM, and now it’s my turn to answer their questions. BUT FIRST, the big reveal! TOMORROW, I will be offering (drumroll please)...

Tags: Christmas holiday sales holiday shopping Los Gatos Pleasanton PRIM PRIM POP Shop local Shop Small

12 Days of PRIM Babes

Posted on December 12 2017

To celebrate the holidays and our upcoming 5-year anniversary, we're offering a special gift with you every day until Christmas.

Tags: Christmas employee discount holiday sales holiday shopping holidays

What We're (Most) Thankful For This Year

Posted on November 22 2017

From loyal customers that help fuel our dreams to our amazing #PRIMtribe, we are filled with love and gratitude that we get to do what we love every day. So bear with us as we count down what we’re most thankful for this year.

Tags: Black Friday Cyber Monday holiday sales holiday shopping prim luxe Shop local Shop Small Small Business Saturday Thanksgiving

Designer + Vintage = Our New Handbag Obsession

Posted on November 08 2017

I am just as obsessed with designer pieces as I am with vintage finds, and, as a former (and occasional) jewelry designer, I especially love and respect anything handmade. Recently, I stumbled upon a new brand that caught my attention by combining all of these ingredients.

A PRIM Babe's Guide to Denim

Posted on October 30 2017

We guarantee we have a pair of jeans that fits both your body and budget.

Tags: AOS Articles of Society denim denim guide fall 2017 Fidelity Fidelity Denim jeans

Introducing PRIM luxe, a New Way to Shop

Posted on October 23 2017

We are finally unveiling the passion project we’ve been dreaming up all year long—just in time for your holiday shopping and wish lists!

Tags: launch prim luxe subscription box

A PRIM Babe's Guide to Yoga (and Essential Oils!)

Posted on October 18 2017

I remember my first encounter with essential oils vividly. It was my first day living i...

Tags: activewear All Fenix Arrow Jewelry Designs essential oils For Better Not Worse Good Hyouman LAmade Not so Basic BASICS Teeki

Help Us Help Our NorCal Neighbors

Posted on October 12 2017

1 Comments

This weekend, I will be accepting donations to help those affected by wildfires in Northern California.

Tags: California Community Donations Napa NorCal Northern California Santa Rosa wildfires

Wine Not? Join Us for #PRIMSundaySips!

Posted on September 22 2017

The PRIM brand is about more than selling clothes; it's also about connecting with our community, supporting other women, and making time for family.

Tags: BoaVentura Livermore Los Gatos Shop local Shop Small Sunday wine Wine-tasting

Girl Crush of the Month: Staci Greenbaum

Posted on September 21 2017

Staci Greenbaum is responsible for dressing the powerful women on Broad City, Odd Mom Out and Difficult People. Find out how the new mom balances work and family in style.